Aurora has announced a pre-sale today (Tuesday September 7th 13.00 Central Europe Time) for the upcoming launch of their newest charm: Loco Amigo! If you order during the pre-sale, Aurora is offering a 10% discount off the charm. After the pre-sale, the charm will go back to it’s regular price of € 49.95.

The Official Release Date is September 28th, 2021

The charm, Loco Amigo (meaning Crazy Friend) is inspired by a Mexican Spirit Animal. The charm is an adorable creature with colourful hand painted enamel accents. It is part of Aurora’s “Around the World” collection.

Here is Aurora’s inspiration behind the charm:

In Mexico it is believed that every person has a Spirit Guide called an “Alebrije.”  It is a sort of spirit animal, meant to guide you through your life. These animals are guides, protectors and mischief makers. They keep us from danger while also urging us toward adventure, ensuring that we live lives filled with everyday magic. You may have seen these spirit animals before, perhaps in popular movies (Coco by Disney, etc.) or during a Day of the Dead celebration. We are bringing this charm to customers well in time before the Day of the Dead Celebration in Mexico (2nd Nov), which corelates with Halloween Day.

– Aurora

Aurora will be gifting me this charm to review for all of you! Stay tuned for an upcoming Youtube video and Instagram post! What do you think of this charm?

Photos courtesy of Aurora.